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My advertisement is an anti-vaping PSA called "Vaping is an Epidemic." It's a commercial funded by our government (specifically the FDA)  in an attempt to  take action to quit vaping, but also to never vape to begin with. The ad uses fear of what could happen to people who vape as it's specific purpose, and it also uses words like "epidemic" to incite fear in the audience. Part of this fear comes from the visuals of chemicals flowing through veins  and worms in a brain  which  is  appalling. The ad also uses  credibility by saying scientist say that there are dangerous chemicals flowing through your body.   The audience is people beginning to vape, which usually happens in teenage to early-adult years. Because of this, they show a relatable scene: the locker room. They also show young people vaping in to appeal to the audience.  https://www.youtube.com/watch?v=zYuyS1Oq8gY
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Qualities of Good Writing

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The piece of writing that has had the biggest impact on my life is the Social Contract Theory by John Locke. In my high school Western Civilization class, every student was assigned a piece of writing from history. Mine happened to be the Social Contract Theory, something that I had little prior knowledge about. The part of the writing that was so impressive was how Locke argues for the theory, using pathos, logos, and ethos. The Social Contract theory impacted me by causing me to reevaluate my moral system, simply because of the well-constructed arguments. Because it was over a year ago, I can't quite remember the stylistic traits of the literature, but I remember that the strong arguments paired with quality writing makes a legendary piece of literature.
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The beginning of my Rhetoric Blog

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RHET1030:64 at the University of Iowa.
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