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My advertisement is an anti-vaping PSA called "Vaping is an Epidemic." It's a commercial funded by our government (specifically the FDA) in an attempt to take action to quit vaping, but also to never vape to begin with. The ad uses fear of what could happen to people who vape as it's specific purpose, and it also uses words like "epidemic" to incite fear in the audience. Part of this fear comes from the visuals of chemicals flowing through veins and worms in a brain which is appalling. The ad also uses credibility by saying scientist say that there are dangerous chemicals flowing through your body. The audience is people beginning to vape, which usually happens in teenage to early-adult years. Because of this, they show a relatable scene: the locker room. They also show young people vaping in to appeal to the audience. https://www.youtube.com/watch?v=zYuyS1Oq8gY